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TikTok Backlash Fuels Sudden Surge in Little-Known Australian Social App

2 min read
TikTok Backlash Fuels Sudden Surge in Little-Known Australian Social App

Amid growing concerns over political content censorship on TikTok, Australian social media platform Upscrolled has experienced a significant surge in downloads. Following accusations that TikTok was restricting access to political discussions, many users have turned to Upscrolled, propelling it into the top 10 free apps on various app stores.

The backlash against TikTok, which has been criticized for its content moderation policies, has led to increased scrutiny over how social media platforms handle politically sensitive material. Users have expressed frustration over perceived biases in TikTok's algorithm, which they claim has suppressed their ability to engage in political discourse. This discontent has prompted a search for alternative platforms that offer a more open environment for sharing opinions and content.

Upscrolled, a relatively lesser-known app, has positioned itself as a viable alternative. The sudden influx of users has put a strain on its servers, indicating a rapid and overwhelming demand for its services. The app's design emphasizes user control over content visibility, which aligns with the desires of those disenchanted with TikTok's policies.

This shift in user preference highlights a broader trend in the social media landscape, where individuals are increasingly prioritizing platforms that promote free expression and transparency. As users seek alternatives to mainstream apps perceived to be limiting, smaller platforms like Upscrolled may continue to gain traction.

As the situation unfolds, it remains to be seen whether this surge in popularity for Upscrolled is a temporary reaction or a sign of a more permanent shift in user behavior. However, the ongoing debate around content moderation and political expression on social media is likely to persist, influencing how platforms operate and how users engage with them.

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This article was inspired by reporting from Decrypt. · Report an issue

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